International Talent – An Untapped Opportunity?

Matthew Mendy is a Business Developer at KOSEK focusing on regional development, SME support, startups, and projects related to international talent and workforce integration. He also teaches Project management at Centria University of Applied Sciences. Outside of work, he is actively involved in the Kokkola community and sports initiatives, including founding and coaching Kokkola International Football Club (Inter Kokkola), and enjoys spending time with his family, especially playing tennis and football with his children.

Ostrobothnia is known for its strong industrial base, entrepreneurial mindset, and export-driven economy. At the same time, the region is facing a growing challenge in the form of access to skilled labor.

Despite relatively high unemployment, many companies struggle to find the right talent. Skills shortages are no longer a future concern; they are already visible in everyday business operations. In this discussion, international talent is often highlighted as part of the solution.

What is sometimes overlooked, however, is that much of this potential is already here. Through practical work with companies and international professionals, a recurring pattern becomes clear. Many highly educated individuals are motivated to build their careers in Finland, yet their entry into the labor market is often slower than expected. In response, many pursue additional degrees, language training, or even entirely new qualifications, sometimes multiple times before securing a stable job or remaining unemployed.

The question is not whether
international talent is needed,
but how effectively it is utilized

This is not a question of lacking competence, but rather of alignment. From a company perspective, this represents missed opportunities. International professionals bring not only technical skills, but also language capabilities, global networks, and new ways of thinking. These are valuable assets, particularly in regions where export and international cooperation play a central role.

At the same time, recruitment and inclusion require adaptation. Many SMEs are still developing their practices when it comes to hiring and onboarding international employees. Experience shows that success often depends on relatively simple factors such as clear communication, defined expectations, and a willingness to learn on both sides. Mentorship and practical support can significantly ease the transition into working life.

International professionals also carry responsibility of learning the language, understanding workplace culture, and actively building networks are essential steps. Integration is not a one-way process, but a shared effort between individuals, employers, and the wider ecosystem.

Looking ahead, the question is not whether international talent is needed, but how effectively it is utilized. Stronger cooperation between companies, educational institutions, and public actors can help reduce unnecessary barriers and accelerate integration into the labor market. In a region that depends on competitiveness and innovation, making better use of the talent already present is not only an opportunity but a necessity.